Overview: 6 SEO and Content Marketing Strategies for Real Estate Companies Guide
While InterTeam specializes in paid advertising for real estate companies, it's also important that companies invest in organic content marketing.
Content marketing gets people clicking on your real estate listings and positions you as an authority in your field.
Here are a couple of unique content ideas that will get people visiting your real estate website. (Spoiler alert: some are so easy you'll wish you started sooner.) Save your energy and your money by trying these out.
1. Talk to well-known influencers and experts for your blog
People want to hear from renowned home designers, investors and industry experts. Interviewing these people puts you in front of these huge audiences, too. Once the interview is posted, ask the interviewee to share it with their followers. Reaching their broader audience saves you the effort of promoting and cuts down on ad spend.
2. Write Guest Posts for other real estate agents or websites
Once you build some strong relationships, you can invite your contacts to guest write for your blog. As experts, they surely have lots to say.
Make it easy on both of you, though: give them detailed guidelines of what specific things you want them to touch on. Provide them with length/language specs and don’t forget to mention a few optimized keywords they should include. (Keywords = impressions!)
Boom, you have a fresh piece of content to promote that you didn't even write.
So now you're feeling like doing a bit of writing? Great.
3. Offer to write for fellow brokers' and agents' blogs
Get them to write guest blogs for you too. Now you're both benefiting from each other's audiences. This back-and-forth guest writing works well with peers from close-by markets. You'll probably garner a few new leads for your area too!
Email your prospect a sample. If the blog likes your stuff and agrees to collaborate, keep your article topical and make sure you have a unique take. Relevance and a hot take or two are bound to get your new audience listening and clicking on your site. Sharing their blog post will also bring you traffic from that site's followers.
4. Be a guest speaker on major real estate blogs.
You're familiar with the real estate blog interview process - why not reach out to real estate publications you follow? Tell them how you could contribute. There are so many local and even national blogs that could surely use insight from a professional like yourself.
Journalists always need a go-to quote, too. If you're well-spoken, you'll hear from them again and again – free PR! So keep some go-to quotes for different subjects. If your insights are bang on, people will hang on!
But you can't always rely on the outside world for your content.
5. Share your best properties on social media every week.
If you have a few bloggers on staff, give their best ones a share. Include your thoughts and a little synopsis, and that's curation! Reposting a regularly curated blog series is a great way to also praise your fellow staff, promote them on your site, and of course, publish content without really writing anything. It seems too easy!
6. But don't forget - You can repost yourself too!
Repurposing your content is a classic hack for ensuring your content doesn't just waste away in the recesses of your site. Share your articles on your social media and as an email drip. You can schedule your social media posts to share your repurposed content automatically.
Make the most out of repurposing.
- The easiest thing you can do is refurbish old content with new info. Keep the template and graphics the same, and plug updated stats. Boom! New post.
- You can create a "greatest hits" ebook. Organize your blogs by topic, and each topic can be a chapter. An eBook is a fantastic piece of content for a consumer to see you have, let alone use. Companies will be impressed.
- Youtube and TikTok - These are outside-the-box for some realtors. Video takes a little more work, but it's a great way to repurpose content. Your blog is now your script. I hope you remembered your lines!
There’s no right or wrong way to start your content marketing journey. But remember, staying on top of it is the best way to see more interest in your business. Luckily you’re now full of content ideas to get you started!
Other Real Estate Advertising Guides and Case Studies
Want to read examples of our Facebook Ads Strategies for luxury real estate? Check out this case study detailing high performing Google Ads and Facebook Ads strategies we built for a luxury real estate client of ours.
Real Estate Advertising Case Study – Google Ads and Facebook Ads for Luxury Real Estate Development
Real Estate Advertising Guide - Facebook Advertising for Luxury Real Estate Ads
Free Real Estate Advertising Strategy
Ready to grow your business with strong Real Estate advertising?
Click the button at the bottom of the page to request a Free Real Estate Advertising Strategy Call with our founder.
FAQ: 6 SEO and Content Marketing Strategies for Real Estate Companies Guide
What are some other common real estate marketing strategies?
Other strong real estate marketing strategies would include Listing website optimization. The top paid search platforms for real estate are Google Ads and Bing or Microsoft advertising.
The top paid social advertising platforms for real estate is Facebook Ads and Instagram Ads. Other strong ad platforms include LinkedIn and TikTok
Does SEO or Google advertising work better for real estate?
SEO and paid ads both have their place in real estate advertising. Organic search optimization takes longer and and cost per click totals are low for real estate on Google AdWords, so it can be a strong platform as well.
How can guest posts contribute to the content marketing strategy of a real estate company?
Guest posts allow real estate companies to provide fresh content without having to create it themselves. By inviting contacts to write for their blog, they can leverage the expertise and audience of other professionals. Writing for fellow brokers' and agents' blogs also helps tap into new audiences and generates mutual benefits through shared exposure and increased traffic.
What is the significance of repurposing content in a real estate content marketing strategy?
Repurposing content is a strategic way to ensure existing content continues to drive value without constantly creating new material. By sharing articles on social media, including them in email drips, and refurbishing old content with new information, real estate companies can maximize the reach and impact of their content. Creating "greatest hits" eBooks and utilizing platforms like YouTube and TikTok further extend the life and reach of the content.
How can real estate companies benefit from being guest speakers on major real estate blogs and publications?
Being a guest speaker on major real estate blogs and publications allows real estate companies to showcase their expertise, gain free PR, and reach new audiences. It provides opportunities for regular exposure if the insights are valuable, creating lasting relationships with journalists and publications that can repeatedly turn to the company for quotes and expert opinions.
.avif)
