Dealing with Google Ads compliance issues can be frustrating, especially when ads get disapproved and you’re unsure how to fix them.
‍
This guide will help you navigate through Google ad disapprovals, understand the process of Google Ads compliance, and offer solutions to resolve disapproved ads. Whether you're facing 404 errors, unresponsive websites, or prohibited content issues, follow this guide to keep your campaigns compliant and running smoothly.
‍
Watch the video below for a complete visual walkthrough on resolving disapproved ads in Google Ads:
‍
Google Ads Policy Issues? Here’s How to Fix Them Quickly
Understanding Google Ads Disapprovals
When your Google ads are disapproved, it means they don’t meet Google ad compliance standards. This could happen for several reasons, such as issues with prohibited content, misleading claims, or technical problems like a 404 error on your landing page. Knowing how to fix disapproved ads in Google Ads is essential to maintain the performance of your campaigns and avoid further penalties from Google.
‍
Common reasons why Google ads get disapproved include:
- Prohibited content violations
- URL issues (such as your site being unresponsive or a 404 error)
- Misleading claims or incorrect information
To avoid having your ads disapproved, always make sure you review Google’s compliance regulations and that your ads comply with Google ad compliance standards and are regularly monitored for any policy updates.
‍
Step 1: How to Check For Ad DisapprovalsÂ
The first step in fixing disapproved ads is to check if you have any disapprovals. You can do this by going to locate the disapproved ads in your account from either the notifications section of the home page or the policy manager. Here are instructions on how to access both areas:
‍
To access the Policy Manager through notifications you simply click on the notifications button in the screenshot below. If you want to access Google’s policy manager through the tools bar you can follow the steps below (also in the screenshot):
- Go to the “Tools” section in Google Ads.
- Select “Troubleshooting” and click on “Policy Manager.”
- Review all disapproved ads and the respective policy issues affecting them.
From here, you can start working on editing and fixing these ads according to the provided information.
‍
Step 2: Using the Google Ads Policy Manager to Appeal Decisions
Google Ads Policy Manager provides a centralized view of all policy violations across your campaigns and ad groups, helping you identify which ads are non-compliant and what actions need to be taken. This is an essential tool for maintaining Google Ads compliance, as it helps you track and manage all policy violations across multiple campaigns.
‍
Once you’ve identified ads with issues you can submit an appeal for decisions that you disagree with. To do this, click on the ads from the policy manager overview screen, go to the ads overview section, select all ads and click “Edit” - “Appeal policy decision”
If you’re appealing a decision without having made any changes to the ads select “Dispute Decision” and “Affected ads in these ad groups…”Â
IMPORTANT NOTEs: Only dispute an ad’s decision MAX 2 times. Otherwise your account could get suspended.
‍
Conclusion
That’s how you can review and dispute policy issues. This is an essential part of managing a Google ads account. If you don’t do it your ads may not show at all, so make sure you’re reviewing this every day!
‍
If you’d like to learn how to audit ads yourself, check out our article on alternative ways to audit Google Ads issues!
‍
Looking for personalized help to improve your Google Ads performance? Book a Free Marketing Strategy Call and get expert advice tailored to your business needs.
‍
FAQs
1. Why do my Google Ads get disapproved?
Google Ads are disapproved when they don’t comply with Google’s advertising policies. This could include issues like prohibited content, misleading claims, or technical problems with your website such as 404 errors.
‍
2. How do I fix disapproved ads in Google Ads?
Start by checking the disapproval notification in your Google Ads dashboard. From there, you can edit the ad to comply with Google’s policies or address any issues with your landing page, such as fixing 404 errors.
‍
3. What is the Google Ads Policy Manager?
The Google Ads Policy Manager is a tool within Google Ads that helps you track and manage all policy violations across your campaigns. It provides a detailed overview of why ads were disapproved and what actions you can take to fix them.
‍
4. How can I avoid future Google ad disapprovals?
Regularly review Google’s ad compliance standards, avoid prohibited content, and ensure your landing pages are responsive without 404 errors. Staying up to date with Google’s policy changes will also help avoid future disapprovals.
‍
5. Can I appeal a disapproved Google Ad?
Yes, you can appeal disapproved ads if you believe the decision was incorrect or if you’ve made necessary changes to comply with Google’s policies. Use the appeal process in the Google Ads dashboard, but avoid appealing the same ad multiple times as it can flag your account.
‍
Related Content
For more insights on optimizing your Google Ads campaigns and staying compliant, check out these articles:
